My favourite part of the article, was her advice - advice that she is giving to people who are serious enough about business communication, to be reading the article in the first place.
She stated:
"4. Likes, followers and raving fans mean nothing if they aren’t converting."
She continued on to explain that there is a difference between a high turn over of clicks and actual engagement that translates to sales. The reason why I enjoyed reading her advice, was because I realised that very same thing in diary blog reflection just last week. My realisation was that measuring "likes" are superficial and unreliable measures when it comes to engagement.
Moving on, since I will miss the tutorial this week, I figured that I would try to play around with radian 6. Disappointingly, I couldn't for the life of me log into it. So I turned to trying to make sense of the google analytics data for my Public Relations Planning and Evaluation blogs. What did I learn? Not much! The stats showed me how many page views I'd had and where the views were coming from. The kind of person I am, sadly couldn't appreciate this.
While, it's nice to know that 13 page views originiated in Mauritius, I tend to appreciate the process more than the outcome. I like to know why and how things happen. Why are people in Mauritius reading my blog? What are they searching? Or maybe they aren't needing to do a search. Perhaps they are just clicking 'next blog' and google is randomly selecting the next blog for them to view. Why Mauritius then, and not Germany?
I am sure that all these questions could be answered, but this would only require the collection of even more data that could add context. Things like, what kind of people look up PR blogs in Mauritius? Are they students? From what institutions? What are their interests? What else do they search? All that would then only satisfy one question - why are people in Mauritius reading my blog... but what about the rest of my questions? It's never-ending!
I suddenly realised why search engines are inundating us with cookies and trackers that note down and store everything we do online. It stems from a quest for information. Once you learn a little bit you want to learn a little bit more, but before then you end up learning a bunch of other thingson your way to the original thing that you set out to investigate. Before long - you end up being obsessed with wanting to know as much as possible about anything that is even remotely releveant, because it adds depth. Eventually, instead of answering the question you set out to solve, you end up creating for yourself, several new ones.
I know this because it has just happened to me. If you'll recall, all I wanted to do was understand how to interpret data. I consulted google analytics and that only evoked a greater curiousity in a topic that had well and truly begun to veer away from my original question. Regretably, I come back to this: I still have no idea what I am supposed to do with google analytics. Except now I am potentially worse off, because now I'd like to understand how and why I have a tiny fan base of Mauritian readers (that was exaggerative, I know). Anyway, If you are in Mauritius and you are reading this, please comment because I'd really like to know!
While, it's nice to know that 13 page views originiated in Mauritius, I tend to appreciate the process more than the outcome. I like to know why and how things happen. Why are people in Mauritius reading my blog? What are they searching? Or maybe they aren't needing to do a search. Perhaps they are just clicking 'next blog' and google is randomly selecting the next blog for them to view. Why Mauritius then, and not Germany?
I am sure that all these questions could be answered, but this would only require the collection of even more data that could add context. Things like, what kind of people look up PR blogs in Mauritius? Are they students? From what institutions? What are their interests? What else do they search? All that would then only satisfy one question - why are people in Mauritius reading my blog... but what about the rest of my questions? It's never-ending!
I suddenly realised why search engines are inundating us with cookies and trackers that note down and store everything we do online. It stems from a quest for information. Once you learn a little bit you want to learn a little bit more, but before then you end up learning a bunch of other thingson your way to the original thing that you set out to investigate. Before long - you end up being obsessed with wanting to know as much as possible about anything that is even remotely releveant, because it adds depth. Eventually, instead of answering the question you set out to solve, you end up creating for yourself, several new ones.
I know this because it has just happened to me. If you'll recall, all I wanted to do was understand how to interpret data. I consulted google analytics and that only evoked a greater curiousity in a topic that had well and truly begun to veer away from my original question. Regretably, I come back to this: I still have no idea what I am supposed to do with google analytics. Except now I am potentially worse off, because now I'd like to understand how and why I have a tiny fan base of Mauritian readers (that was exaggerative, I know). Anyway, If you are in Mauritius and you are reading this, please comment because I'd really like to know!
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